BSBA Management & Organizational Behavior and Marketing

Overview

The Bachelor of Science in Business Administration with a dual emphasis in Management and Organizational Behavior and Marketing is a comprehensive undergraduate program that provides students with a strong foundation in business principles, management strategies, and marketing techniques.

This program is designed to equip students with the knowledge and skills necessary to excel in various business roles and adapt to the ever-changing demands of the global marketplace.

The program curriculum combines core business courses with specialized courses in management and organizational behavior as well as marketing.

Students will gain a deep understanding of management theories, principles of organizational behavior, consumer behavior, branding, advertising, market research, and digital marketing strategies.

The dual emphasis allows students to develop expertise in two critical areas of business, enhancing their career prospects and providing them with a competitive edge in the job market.

Admission Criteria

A recognized general education diploma or its equivalent
Students joining MCBS must go through an English placement test to determine the appropriate English level
Students presenting a valid score of 5-5.5 in IELTS or 65-79 in internet based TOEFL (iBT) are exempted from the English program
Students will need to go through Mathematics and IT placements tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption
Mathematics placements tests will determine whether Basic Mathematics (MATH 10) and Pure Mathematics (MATH 21) can be exempted, or students will be given both or one of them
IT placement test will determine whether students will require to take the Information Technology foundation course (COSC 10)

Program Structure

Duration: Bachelor’s degree requires about 8 semesters or 4 years

Program delivery: 12-15 credits per normal semester and 6 credits per summer semester

Internship: Placement on a 3-month internship

Courses: Apart from courses closely related to the program, students take general education courses.

Courses	Credits
Core Requirements for Dual Emphasis (MOB)	15
Core Requirements for Dual Emphasis (Marketing)	15
Communication skills	09
Humanities	12
Social Sciences	18
Mathematics and Computer Science	09
Natural Sciences	03
Non-Business Electives	09
General Business requirements	33
Total	120

Core Courses for Dual Emphasis - MOB (15 Credits)

Course Code	Course Name	Credits
MAN 309	Human Resource Management	3
MAN 311	Advanced Management and Organizational Behavior	3
MAN 317	International Management	3
MAN 319	Employee Training & Development	3
MAN 392	Entrepreneurship / Small Business Management	3

Core Courses for Dual Emphasis - Marketing (15 Credits)

Course Code	Course Name	Credits
MAR 270	Management of Promotion	3
MAR 275	Marketing Research	3
MAR 301	Consumer Behavior	3
MAR 315	Marketing Management	3
MAR 316	International Marketing	3

Career Opportunities

Graduates of this program are well-prepared for a wide range of career opportunities in various industries.

They may pursue roles such as:

Marketing Manager
Brand Manager
Advertising Executive
Sales Manager
Human Resources Manager
Business Development Manager
Market Research Analyst
Retail Manager
Project Manager
Entrepreneur

Additionally, the program provides a solid foundation for students who wish to pursue advanced degrees in business, such as an MBA or specialized master's programs in marketing, management, or organizational behavior.

Ready to take the next step?

Info

Duration: 4 years full-time

Semester Starts: Fall, Spring, Summer I and Summer II.

Fee: 11,508 OMR

Required English Prerequisites

IELTS (academic): 6.0 (with no band less than 6.0)

TOEFL (internet) min overall score 60

MCBS Placement Test

Applicants who do not have official IELTS or TOEFL scores are required to take MCBS English Placement Test.

Students will need to go through Mathematics and IT placement tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption.

Department Contact

Contact Program Chair Dr. Rene Paquibut for more information.