BSBA Management & Organizational Behavior and Marketing


The Bachelor of Science in Business Administration with a dual emphasis in Management and Organizational Behavior and Marketing is a comprehensive undergraduate program that provides students with a strong foundation in business principles, management strategies, and marketing techniques.

This program is designed to equip students with the knowledge and skills necessary to excel in various business roles and adapt to the ever-changing demands of the global marketplace.

The program curriculum combines core business courses with specialized courses in management and organizational behavior as well as marketing.

Students will gain a deep understanding of management theories, principles of organizational behavior, consumer behavior, branding, advertising, market research, and digital marketing strategies.

The dual emphasis allows students to develop expertise in two critical areas of business, enhancing their career prospects and providing them with a competitive edge in the job market.

Admission Criteria
  • A recognized general education diploma or its equivalent
  • Students joining MCBS must go through an English placement test to determine the appropriate English level
  • Students presenting a valid score of 5-5.5 in IELTS or 65-79 in internet based TOEFL (iBT) are exempted from the English program
  • Students will need to go through Mathematics and IT placements tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption
  • Mathematics placements tests will determine whether Basic Mathematics (MATH 10) and Pure Mathematics (MATH 21) can be exempted, or students will be given both or one of them
  • IT placement test will determine whether students will require to take the Information Technology foundation course (COSC 10)
Program Structure

Duration: Bachelor’s degree requires about 8 semesters or 4 years

Program delivery: 12-15 credits per normal semester and 6 credits per summer semester

Internship: Placement on a 3-month internship

Courses: Apart from courses closely related to the program, students take general education courses.

Requirements for Dual Emphasis (MOB)
Requirements for Dual Emphasis (Marketing)
Communication skills09
Social Sciences18
Mathematics and Computer Science09
Natural Sciences03
Non-Business Electives09
General Business requirements33

Core Courses for Dual Emphasis - MOB (15 Credits)

Course CodeCourse NameCredits
MAN 309Human Resource Management3
MAN 311Advanced Management and Organizational Behavior3
MAN 317International Management3
MAN 319Employee Training & Development3
MAN 392Entrepreneurship / Small Business Management3

Core Courses for Dual Emphasis -  Marketing (15 Credits)

Course CodeCourse NameCredits
MAR 270Management of Promotion3
MAR 275Marketing Research3
MAR 301Consumer Behavior3
MAR 315Marketing Management3
MAR 316International Marketing3

Career Opportunities

Graduates of this program are well-prepared for a wide range of career opportunities in various industries.

They may pursue roles such as:

  1. Marketing Manager
  2. Brand Manager
  3. Advertising Executive
  4. Sales Manager
  5. Human Resources Manager
  6. Business Development Manager
  7. Market Research Analyst
  8. Retail Manager
  9. Project Manager
  10. Entrepreneur

Additionally, the program provides a solid foundation for students who wish to pursue advanced degrees in business, such as an MBA or specialized master's programs in marketing, management, or organizational behavior.

Ready to take the next step?


Required English Prerequisites

Department Contact

Contact Program Chair Dr. Rene Paquibut for more information.