BTEC International Level 3 in Marketing

BTEC International Level 3 offers learners aged 16 and above the knowledge, understanding, and skills that they need to prepare for a career or continue in further education. The demand for workforce skills is increasing and the need for global certification in technical and vocational areas is growing. BTEC qualifications are uniquely placed to respond to these skills gaps by providing practical skills assessment and up-to-date career-focused education in traditional and emerging sectors it is also recognized by the Ministry of Education as 3 A ‘levels which is also equal to grade 12.

The Level 3 BTEC in Marketing program offers a comprehensive and practical education in the field of marketing, enabling students to gain the necessary knowledge and skills to excel in marketing roles. With a strong focus on practical application and real-world marketing scenarios, graduates are well-prepared to enter the workforce as marketing professionals or pursue further studies to specialize in specific marketing disciplines. This program plays a crucial role in nurturing skilled marketers who can adapt to the evolving marketing landscape and drive business success through effective marketing strategies.

Why BTEC International Level 3?

  • Available in a range of sectors for learners who wish to explore a work-related qualification or specific industry area. 
  • Offers learners industry knowledge, transferable skills, and behaviors to prepare them for a career or to continue education.
  • Flexible and modular course structure to fit in with existing curriculum requirements.
  • Delivered to schools and colleges in 50 countries.

Program Structure

BTEC Level 3 requires 4 semesters for 1 year and 4 months.

Total credits: 180 (1080 Guided Learning Hours)

Program delivery: 40-50 credits per semester

    • A recognized 10th-grade original certificate.
    • Students joining MCBS must go through an English placement test to determine the appropriate English level before joining BTEC Program.
    • Students must bring copies of their civil ID and passport.
    • Students must bring 2 passport-size photos.


1080 GLH/ 180 credits

Course NameCredit Value
Semester 1
Marketing Principles20
Investigating customer Communications10
Branding Products and Services10
International Business10
Semester 2
Corporate Social Responsibility10
Customer Immersive Experiences10
Market Research for a Startup Business 10
Developing a Communication20
Semester 3
Activating a Brand10
Influencer Marketing10
Generating Customer Loyalty10
Semester 4
Investigating Digital Marketing10
Developing a Digital Marketing Campaign20
Marketing an Event20

Upon successful completion of the Level 3 BTEC in Marketing, graduates have a range of career opportunities in the marketing and advertising industry. They may seek entry-level positions in marketing departments of various organizations, advertising agencies, market research firms, and digital marketing companies.

Some potential job roles include:

  • Brand Supervisor
  • Content Lead
  • Market Research Analyst
  • SEO Specialist
  • Social Media Executive
  • Video Marketing Executive
  • Communication & Media Executive

BTEC International Level 3 Extended Diploma in Business

Studying a BTEC in Business gives you the scope to develop a broader understanding of business organizations and practices, providing subject-specific skills and knowledge about markets, customers, finance operations, and so on.

International Level 3 Extended Diploma in Information Technology

BTEC courses provide a solid grounding in all aspects of IT, from building computer systems and programming through digital animation, data modeling, cyber security, social media, web development, and app development. You will be putting theory into practice with practical tasks and tests.

BTEC International Level 3 Extended Diploma in Travel & Tourism

A BTEC in Travel and Tourism offers practical and assignment-based learning. You will be able to take what you have learnt on your BTEC and apply it directly to your career

BTEC - The Future Begins Now!