Overview
The Bachelor of Science in Business Administration with the pathway to Marketing equips students with a solid foundation in business administration principles and specialized knowledge in marketing strategies and practices.
The program focuses on developing students’ knowledge and skills in marketing strategies, consumer behavior, brand management, advertising, market research, and digital marketing.
It equips students with the knowledge and strategies to create effective marketing campaigns, develop customer-centric approaches, and contribute to the growth of businesses.
Students develop skills in building and managing brands, using digital channels and technologies for marketing purposes, including social media marketing, content creation, and online advertising.
Admission Criteria
- A recognized general education diploma or its equivalent
- Students joining MCBS must go through an English placement test to determine the appropriate English level
- Students presenting a valid score of 5.5 and above in IELTS or 65-79 in internet based TOEFL (iBT) are exempt from the first part of the placement test and are required to take the other part of the English language program (writing test).
- Students will need to go through Mathematics and IT placements tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption
- Mathematics placements tests will determine whether Basic Mathematics (MATH 10) and Pure Mathematics (MATH 21) can be exempted, or students will be given both or one of them
- IT placement test will determine whether students will require to take the Information Technology foundation course (COSC 10)
Program Structure
Duration: Bachelor’s degree requires about 8 semesters or 4 years
Program delivery: 12-15 credits per normal semester and 6 credits per summer semester
Internship: Placement on a 3-month internship
Courses: Apart from courses closely related to the program, students take general education courses.
| Courses | Credits |
|---|---|
| Core Courses | 15 |
| Communication skills | 09 |
| Humanities | 12 |
| Social Sciences | 18 |
| Math/Computer skills | 09 |
| Natural Science | 03 |
| Business Electives | 12 |
| Non-Business Electives | 09 |
| General Business requirements | 33 |
| Total | 120 |
Core Courses (15 Credits)
| Course Code | Course Name | Credits |
|---|---|---|
| MAR 270 | Management of Promotion | 3 |
| MAR 275 | Marketing Research | 3 |
| MAR 301 | Consumer Behavior | 3 |
| MAR 315 | Marketing Management | 3 |
| MAR 316 | International Marketing | 3 |
Career Opportunities
Graduates may find employment in marketing agencies, corporations, non-profit organizations, e-commerce companies, and start-ups, among other settings.
Some common career paths include:
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Advertising Account Executive
- Social Media Manager
- Sales and Business Development Manager
- Product Manager
- Public Relations Specialist
- Marketing Consultant
Ready to take the next step?
Info
Duration: 4 years full-time
Semester Starts: Fall, Spring, Summer I and Summer II.
Fee: 11,508 OMR