It equips students with the knowledge and strategies to create effective marketing campaigns, develop customer-centric approaches, and contribute to the growth of businesses.
Students develop skills in building and managing brands, using digital channels and technologies for marketing purposes, including social media marketing, content creation, and online advertising.
Duration: Bachelor’s degree requires about 8 semesters or 4 years
Program delivery: 12-15 credits per normal semester and 6 credits per summer semester
Internship: Placement on a 3-month internship
Courses: Apart from courses closely related to the program, students take general education courses.
|General Business requirements||33|
Core Courses (15 Credits)
|Course Code||Course Name||Credits|
|MAR 270||Management of Promotion||3|
|MAR 275||Marketing Research||3|
|MAR 301||Consumer Behavior||3|
|MAR 315||Marketing Management||3|
|MAR 316||International Marketing||3|
Graduates may find employment in marketing agencies, corporations, non-profit organizations, e-commerce companies, and start-ups, among other settings.
Some common career paths include:
Contact Program Chair Dr. Rene Paquibut for more information.