BSBA Marketing

Overview

The Bachelor of Science in Business Administration with the pathway to Marketing equips students with a solid foundation in business administration principles and specialized knowledge in marketing strategies and practices.

The program focuses on developing students' knowledge and skills in marketing strategies, consumer behavior, brand management, advertising, market research, and digital marketing.

It equips students with the knowledge and strategies to create effective marketing campaigns, develop customer-centric approaches, and contribute to the growth of businesses.

Students develop skills in building and managing brands, using digital channels and technologies for marketing purposes, including social media marketing, content creation, and online advertising.

Admission Criteria

A recognized general education diploma or its equivalent
Students joining MCBS must go through an English placement test to determine the appropriate English level
Students presenting a valid score of 5-5.5 in IELTS or 65-79 in internet based TOEFL (iBT) are exempted from the English program
Students will need to go through Mathematics and IT placements tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption
Mathematics placements tests will determine whether Basic Mathematics (MATH 10) and Pure Mathematics (MATH 21) can be exempted, or students will be given both or one of them
IT placement test will determine whether students will require to take the Information Technology foundation course (COSC 10)

Program Structure

Duration: Bachelor’s degree requires about 8 semesters or 4 years

Program delivery: 12-15 credits per normal semester and 6 credits per summer semester

Internship: Placement on a 3-month internship

Courses: Apart from courses closely related to the program, students take general education courses.

Courses	Credits
Core Courses	15
Communication skills	09
Humanities	12
Social Sciences	18
Math/Computer skills	09
Natural Science	03
Business Electives	12
Non-Business Electives	09
General Business requirements	33
Total	120

Core Courses (15 Credits)

Course Code	Course Name	Credits
MAR 270	Management of Promotion	3
MAR 275	Marketing Research	3
MAR 301	Consumer Behavior	3
MAR 315	Marketing Management	3
MAR 316	International Marketing	3

Career Opportunities

Graduates may find employment in marketing agencies, corporations, non-profit organizations, e-commerce companies, and start-ups, among other settings.

Some common career paths include:

Marketing Manager
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Advertising Account Executive
Social Media Manager
Sales and Business Development Manager
Product Manager
Public Relations Specialist
Marketing Consultant

Ready to take the next step?

Info

Duration: 4 years full-time

Semester Starts: Fall, Spring, Summer I and Summer II.

Fee: 11,508 OMR

Required English Prerequisites

IELTS (academic): 6.0 (with no band less than 6.0)

TOEFL (internet) min overall score 60

MCBS Placement Test

Applicants who do not have official IELTS or TOEFL scores are required to take MCBS English Placement Test.

Students will need to go through Mathematics and IT placement tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption.

Department Contact

Contact Program Chair Dr. Rene Paquibut for more information.