BSBA Marketing


The Bachelor of Science in Business Administration with the pathway to Marketing equips students with a solid foundation in business administration principles and specialized knowledge in marketing strategies and practices.

The program focuses on developing students' knowledge and skills in marketing strategies, consumer behavior, brand management, advertising, market research, and digital marketing.

It equips students with the knowledge and strategies to create effective marketing campaigns, develop customer-centric approaches, and contribute to the growth of businesses.

Students develop skills in building and managing brands, using digital channels and technologies for marketing purposes, including social media marketing, content creation, and online advertising.

Admission Criteria
  • A recognized general education diploma or its equivalent
  • Students joining MCBS must go through an English placement test to determine the appropriate English level
  • Students presenting a valid score of 5-5.5 in IELTS or 65-79 in internet based TOEFL (iBT) are exempted from the English program
  • Students will need to go through Mathematics and IT placements tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption
  • Mathematics placements tests will determine whether Basic Mathematics (MATH 10) and Pure Mathematics (MATH 21) can be exempted, or students will be given both or one of them
  • IT placement test will determine whether students will require to take the Information Technology foundation course (COSC 10)
Program Structure

Duration: Bachelor’s degree requires about 8 semesters or 4 years

Program delivery: 12-15 credits per normal semester and 6 credits per summer semester

Internship: Placement on a 3-month internship

Courses: Apart from courses closely related to the program, students take general education courses.

Core Courses15
Communication skills09
Social Sciences18
Math/Computer skills09
Natural Science03
Business Electives12
Non-Business Electives09
General Business requirements33

Core Courses (15 Credits)

Course CodeCourse NameCredits
MAR 270Management of Promotion3
MAR 275Marketing Research3
MAR 301Consumer Behavior3
MAR 315Marketing Management3
MAR 316International Marketing3

Career Opportunities

Graduates may find employment in marketing agencies, corporations, non-profit organizations, e-commerce companies, and start-ups, among other settings.

Some common career paths include:

  1. Marketing Manager
  2. Brand Manager
  3. Digital Marketing Specialist
  4. Market Research Analyst
  5. Advertising Account Executive
  6. Social Media Manager
  7. Sales and Business Development Manager
  8. Product Manager
  9. Public Relations Specialist
  10. Marketing Consultant
Ready to take the next step?


Required English Prerequisites

Department Contact

Contact Program Chair Dr. Rene Paquibut for more information.