BS Digital Business Management

Overview

The Bachelor of Science in Digital Business Management is a comprehensive and forward-thinking undergraduate program designed to equip students with the skills and knowledge necessary to excel in the rapidly evolving landscape of digital business.

This program combines essential business principles with cutting-edge technology and digital strategies, preparing graduates to thrive in industries where digital transformation is a key driver of success.

The curriculum of the program is carefully crafted to provide a balanced blend of business, technology, and management courses. Students will engage in a combination of core, elective, and experiential learning opportunities, enabling them to develop a well-rounded skill set.

The program provides students with a solid understanding of business principles and specialized courses focusing on the integration of digital technologies and strategies into various aspects of business operations. Topics include digital marketing, e-commerce, data analytics, information systems, digital entrepreneurship, and more.

Overall, the program prepares students to navigate the complexities of digital business, leveraging technology and innovation to drive success and make strategic decisions in today's dynamic global marketplace.

Admission Criteria

A recognized general education diploma or its equivalent
Students joining MCBS must go through an English placement test to determine the appropriate English level
Students presenting a valid score of 5-5.5 in IELTS or 65-79 in internet based TOEFL (iBT) are exempted from the English program
Students will need to go through Mathematics and IT placements tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption
Mathematics placements tests will determine whether Basic Mathematics (MATH 10) and Pure Mathematics (MATH 21) can be exempted, or students will be given both or one of them
IT placement test will determine whether students will require to take the Information Technology foundation course (COSC 10)

Program Structure

Duration: Bachelor’s degree requires about 8 semesters or 4 years

Program delivery: 12-15 credits per normal semester and 6 credits per summer semester

Internship: Placement on a 3-month internship

Courses: Apart from courses closely related to the program, students take general education courses.

Courses	Credits
Core Courses	36
General Requirements	15
General Education Requirements	18
Business electives	06
Core Business Requirements	45
Total	120

Digital Marketing & Social Media Management (36 Credits)

Requirements	Courses	Credits
Major Requirements Courses	Social Media Marketing
	Accounting Data Analytics
	Principles of Auditing
	Financial Crime Investigation
	Graduation Project	27
	Digital Marketing Analytics
	Digital Marketing
	Consumer Behavior
	Web Design & Content Creation
	Branding
	Market Research
	Introduction to education management
	Principles of leadership
Major Electives Courses
	Creativity and Innovation
	Digital Communication/Marketing Communication
	Interactive Marketing	6
	Interactive Marketing
	Digital Customer Relationship Management
	Digital Marketing Strategy

Graduation Requirements	Graduation Project & Internship	3

Digital Leadership & Management (36 Credits)

Requirements	Courses	Credits
Major Requirements Courses	Principles of Leadership
	Introduction to Education Management
	Leadership Practices
	Leading Digital Business
	Fundamentals of Executive Education	27
	Digital Marketing
	Professional Development Planning
	Cross Cultural Effectiveness
	Mobilizing and Influencing People
Major Electives Courses
	Network opportunities
	Ethics and Responsibility
	Critical Perspectives on Leadership Theory	6
	Organizational Effectiveness
Graduation Requirements	Graduation Project & Internship	3

Career Opportunities

Graduates of the Bachelor of Science in Digital Business Management program are well-positioned to pursue diverse career paths in the rapidly evolving digital economy.

They may find opportunities in roles such as:

Digital Marketing Manager
E-commerce Specialist
Data Analyst
Digital Project Manager
Business Analyst
Technology Consultant
Entrepreneur or Startup Founder
Supply Chain Analyst
Information Systems Manager
Customer Relationship Manager

Ready to take the next step?

Info

Duration: 4 years full-time

Semester Starts: Fall, Spring, Summer I and Summer II.

Fee: 12,036 OMR

Required English Prerequisites

IELTS (academic): 6.0 (with no band less than 6.0)

TOEFL (internet) min overall score 60

MCBS Placement Test

Applicants who do not have official IELTS or TOEFL scores are required to take MCBS English Placement Test.

Students will need to go through Mathematics and IT placement tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption.

Department Contact

Contact Program Chair Dr. Rene Paquibut for more information.