BS Digital Business Management


The Bachelor of Science in Digital Business Management is a comprehensive and forward-thinking undergraduate program designed to equip students with the skills and knowledge necessary to excel in the rapidly evolving landscape of digital business.

This program combines essential business principles with cutting-edge technology and digital strategies, preparing graduates to thrive in industries where digital transformation is a key driver of success.

The curriculum of the program is carefully crafted to provide a balanced blend of business, technology, and management courses. Students will engage in a combination of core, elective, and experiential learning opportunities, enabling them to develop a well-rounded skill set.

The program provides students with a solid understanding of business principles and specialized courses focusing on the integration of digital technologies and strategies into various aspects of business operations. Topics include digital marketing, e-commerce, data analytics, information systems, digital entrepreneurship, and more.

Overall, the program prepares students to navigate the complexities of digital business, leveraging technology and innovation to drive success and make strategic decisions in today's dynamic global marketplace.

Admission Criteria
  • A recognized general education diploma or its equivalent
  • Students joining MCBS must go through an English placement test to determine the appropriate English level
  • Students presenting a valid score of 5-5.5 in IELTS or 65-79 in internet based TOEFL (iBT) are exempted from the English program
  • Students will need to go through Mathematics and IT placements tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption
  • Mathematics placements tests will determine whether Basic Mathematics (MATH 10) and Pure Mathematics (MATH 21) can be exempted, or students will be given both or one of them
  • IT placement test will determine whether students will require to take the Information Technology foundation course (COSC 10)
Program Structure

Duration: Bachelor’s degree requires about 8 semesters or 4 years

Program delivery: 12-15 credits per normal semester and 6 credits per summer semester

Internship: Placement on a 3-month internship

Courses: Apart from courses closely related to the program, students take general education courses.

Core Courses36
General Requirements15
General Education Requirements18
Business electives06
Core Business Requirements45

Digital Marketing & Social Media Management (36 Credits)

Major Requirements CoursesSocial Media Marketing
Accounting Data Analytics
Principles of Auditing
Financial Crime Investigation
Graduation Project27
Digital Marketing Analytics
Digital Marketing
Consumer Behavior
Web Design & Content Creation
Market Research
Introduction to education management
Principles of leadership
Major Electives Courses
Creativity and Innovation
Digital Communication/Marketing
Interactive Marketing6
Interactive Marketing
Digital Customer Relationship Management
Digital Marketing Strategy
Graduation RequirementsGraduation Project & Internship3

Digital Leadership & Management (36 Credits)

Major Requirements CoursesPrinciples of Leadership
Introduction to Education Management
Leadership Practices
Leading Digital Business
Fundamentals of Executive Education27
Digital Marketing
Professional Development Planning
Cross Cultural Effectiveness
Mobilizing and Influencing People
Major Electives Courses
Network opportunities
Ethics and Responsibility
Critical Perspectives on Leadership Theory6
Organizational Effectiveness
Graduation RequirementsGraduation Project & Internship3

Career Opportunities

Graduates of the Bachelor of Science in Digital Business Management program are well-positioned to pursue diverse career paths in the rapidly evolving digital economy.

They may find opportunities in roles such as:

  1. Digital Marketing Manager
  2. E-commerce Specialist
  3. Data Analyst
  4. Digital Project Manager
  5. Business Analyst
  6. Technology Consultant
  7. Entrepreneur or Startup Founder
  8. Supply Chain Analyst
  9. Information Systems Manager
  10. Customer Relationship Manager
Ready to take the next step?


Required English Prerequisites

Department Contact

Contact Program Chair Dr. Rene Paquibut for more information.