Dr. Venkat Ram Raj

MBA, M.Phil., Ph.D

Academic Position Assistant Professor
Faculty Faculty of Business & Economics  
Department / Unit Management & Law
Office Location General Faculty Office - Fourth Floor
Telephone -
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Dr.Venkat Thumiki has been working with Modern College of Business and Science since 2011. He has been involved in teaching Marketing and Management courses at Bachelor’s and Master’s levels. Dr.Venkat Thumiki has earned his Ph.D.-Marketing in 2011, M.Phil.-Management in 2005 and MBA-Marketing in 1996. He has more than 20 years of experience in academics, research and corporate training. 

Teaching / Training Interests
Dr.Venkat Thumiki’s areas of expertise include, Marketing, Consumer behavior, Branding, CRM, Promotion management and Strategic Management. He has been designing and implementing training programs for the corporate sector in the areas of Strategic marketing, Sales & distribution management, Communication skills and Leadership.

Research Areas
Dr.Venkat Thumiki has 37 publications to his credit including, articles in indexed journals, cover stories in magazines, international conference presentations and edited books. His research areas include, consumer behavior, digital marketing, tourism marketing, crisis management, entrepreneurship along with institutional research. His institutional research investigations include, student drop-out, student attainment of Graduate Attributes and student satisfaction.

Key Publications / Projects

  • Thumiki, V. R. R. (2019). Student Dropout from Foundation Program at Modern College of Business & Science, Sultanate of Oman. International Journal of Higher Education, 8(5), 118-133.
  • Thumiki, V. R. R., Stakic, J. A. & AL Barwani, R. S. S. (2019). Resultant effect of crisis-driven HR strategies applied during current economic crisis in Oman - The HR Manager’s perspective. The European Journal Of Applied Economics, 16(1), 77-97.
  • Al-Asmi, K. & Thumiki, V. R. R. (2014). Student satisfaction with advising systems in higher education: an empirical study in Muscat. Learning and Teaching in Higher Education: Gulf Perspectives, 11(1).